Jeongdo Hong is the Vice Chairman and CEO of JoongAng Group, the largest media and entertainment group in Korea. He is concurrently CDXO of JTBC, the fastest growing general programming channel in Korea since he founded it in December 2011. He also leads the digital transformation of JoongAng Ilbo, a major national newspaper.
Since Mr. Hong joined the JoongAng Group in 2005, he has developed overall corporate strategies for the group. In 2009, he led the paper’s groundbreaking project to switch to the Berliner printing format, the first such innovative change in Asia. Under his leadership, JTBC has emerged as the most influential channel in Korea by offering news, documentaries, dramas and a variety of entertainment programs on five channels: JTBC, JTBC2, JTBC Fox Sports, JTBC4 and JTBC Golf.
Mr. Hong expanded the group’s business fields to the entertainment and resort industry by merging and acquiring movie theater franchise, Megabox in 2011, and Phoenix Hotels and Resorts in 2016.
Mr. Hong served as a member of the WAN-IFRA(World Association of Newspapers and News Publishers) Asia Pacific Committee and was named a World Economic Forum Young Global Leader in 2010.
Mr. Hong studied at Yonsei University in Seoul before earning his BA in Economics from Wesleyan University and his MBA from Stanford University.