Program
Improving Rural Livelihoods Through Agricultural Reforms
Small farmers in India struggle to sell heritage crops for full value, so we help farmers and public agencies reduce barriers to markets and build demand for local products.
India’s indigenous and geographically indicated agricultural products hold cultural and commercial value, but many small farmers struggle to receive the full value of products such as mahua, turmeric, galgal, and jamun in domestic and international markets.
TAF’s heritage agriculture programming is changing that by helping farmers and government agencies address the fragmented supply chains, limited market access, low consumer awareness, and gaps in certification and traceability that have been impediments to sales and revenue growth of domestic agricultural products.
Accomplishments
Generated evidence on market access, certification, and value addition challenges affecting heritage agricultural products.
Consulted stakeholders from government, producer groups, the private sector, and market intermediaries.
Field studies and value chain assessments have been completed across multiple locations in Jharkhand and Odisha.
Early findings have highlighted uneven access to geographically indicated certification benefits in the Kandhamal turmeric value chain.
Government and market actors have shown growing interest in the commercial, export, and rural development potential of heritage products.
Policy and market recommendations have been developed to strengthen access to premium markets, support rural enterprise growth, and improve value chain resilience.
OUR APPROACH
TAF is using field research, value chain assessments, market analysis, and consultations with government agencies, farmer groups, the private sector, and the hospitality industry to identify practical ways to improve market access and strengthen supply chains.
The initiative is developing a replicable framework that links evidence, market engagement, and policy recommendations to support sustainable rural livelihoods.